Press Release
ZEISS Expands the TERRA 3X line with 50mm Riflescopes
NORTH CHESTERFIELD, VA. (February 19, 2014) - Carl Zeiss Sports Optics, the world's leading manufacturer
of high performance sports optics, is expanding its award-winning TERRA 3X riflescope line with four 50mm lowlight
models: the 3-9x50 Z-PLEX, the 3-9x50 RZ6, the 4-12x50 Z-PLEX and the 4-12x50 RZ8.
ZEISS TERRA 3X riflescopes outperform many other well-known brands by featuring best-in-class image quality,
comfortable ergonomics and durable construction. With a retail price starting at just $349, these riflescopes pack
a powerful, uncompromising punch into a lightweight, yet extremely rugged, compact one-inch design.
All TERRA 3X feature proprietary ZEISS MC anti-reflective coatings and 1/4-MOA adjustments. Based on its
high performance and value, TERRA 3X riflescopes received Petersen's Hunting magazine’s 2014 Editor’s
Choice Award.
Building on this success, the new TERRA 3X models add even more versatility to this line of riflescopes:
Featuring a larger 50mm objective, these four new riflescopes are perfect for low light conditions and offering
hunters an opportunity to extend their day of shootable light.
“With the tremendous success that the TERRA line has experienced,” said Mike Jensen, President of Carl
Zeiss Sports Optics, “it made perfect sense to expand this line with more high-performance models at incredibly
competitive price points. We are excited to now offer 50mm low light performance riflescopes within reach of
almost every sportsmen.”
The new riflescopes come standard with Z-PLEX or the TERRA-exclusive RZ6 and RZ8 ballistic reticles and are
backed by ZEISS’ U.S. Limited Lifetime Warranty. For more information visit www.zeiss.com/sports.
About Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and is part of the Consumer
Optics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of
its state-of-the-art binoculars and spotting scopes, throughout the United States and Canada. Carl Zeiss Sports
Optics’ North American headquarters is located in North Chesterfield, Va.
About Carl Zeiss Group
The Carl Zeiss Group is an international leader in the fields of optics and optoelectronics. In fiscal year 2011-
2012, the company's 24,000 employees generated revenue of nearly 4.2 billion euros. In the markets for
Industrial Solutions, Research Solutions, Medical Technology and Consumer Optics, Carl Zeiss has contributed
to technological progress for more than 160 years and continues to enhance the quality of life of many people
around the globe.
The Carl Zeiss Group develops and produces planetariums, eyeglass lenses, camera and cine lenses and
binoculars as well as solutions for biomedical research, medical technology and the semiconductor, automotive
and mechanical engineering industries. Carl Zeiss is located in more than 40 countries around the globe with
about 40 production facilities, over 50 sales and service locations and service locations and approximately 20
research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
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